A digital marketing strategy is a program that helps your organization achieve specific goals through carefully selected marketing channels such as paid, acquired, and managed media. Running a digital marketing campaign without an existing strategy is like exploring a new city without GPS; you will probably change many of the wrong times leading to both frustration and unnecessarily long routes to get where you want to go for digital marketing business.
If you are planning a trip, you will probably start by building a travel plan to ensure that you make the most of your time and budget. Similar to digital advertising, a marketing plan is needed to improve efficiency.
5 Essential Components Of Creating A Digital Marketing Strategy
Below are 5 key components of building a winning digital marketing strategy. The following are some additional factors that you may want to consider when creating a well-designed, complete digital marketing strategy.
Setting Goal: Decide Where You Want to Go
When you create a travel plan, you think about the destination. When you create a digital marketing strategy, your destination is a set of defined marketing goals that you hope to achieve from your efforts. These marketing goals should be tied back to the important goals of your business. For example, if your organization’s goal is to increase your customer list by 20%, then your marketing goal should be to produce effective leads to participate in that success.
Whatever your goal, you should also make sure you measure your results. Maybe your goal is to upgrade your email subscribers. In this case, your key performance indicator (KPI) will be added to the subscription.
Understanding Your Target Audience
When you travel, you know the importance of understanding how local people communicate; you do not want to be seen as a strange visitor to a digital marketing business. The same goes for digital marketing campaigns. This means understanding your target audience, demographics, and the psychology of existing and new clients.
There are a few steps a consumer can take to get to the point of purchase and become a long-term customer. Categories can vary, but they usually begin with product and education awareness; then move on to a reflection phase, and finally conclude with a decision and marketing transformation.
Effective Content Marketing
You can’t simply write any content, or follow the “sprinkle and pray” method. You need to have a strategy for what you are writing about, what keywords you want to own, have an SEO keyword strategy in place, and think about continuous optimization of your content.
Establish Your Good Customer Profile (ICP) and Consumer Persons
Assembling new individuals is one of the best aspects of travel! But it would be pointless to try to connect with someone who has no desire to talk to you, would it? Maybe there’s a language barrier, or they don’t care who you are or what you do.
This also goes to marketing. As a digital marketer, you need to develop your consumer people so that you know exactly who you want to talk to, knowing that they will have the same interest in talking to you.
Remember, the people you raise should be based on research. Did you succeed with a certain group of people? Well, direct yourself! It is beneficial to clarify. Skip imaginary ideas and look for realistic information on easily accessible tools like Facebook Audience Insights and Google Analytics.
You can begin to identify these people with basic domain information such as job title and location. And you want to decide what this person wants, as a solution to a particular problem (a problem your business can solve)! Next, find the best way to reach this person, which leads to the fourth step for the digital marketing business.
Identify Successful Marketing Channels And Purchase Categories
If you want to meet a local beer expert, you can choose to visit a local bar. Next, if you want to meet decision-makers in a particular industry, you need to choose where you can find them, and what message you will use when considering their purchasing stage in their shopping trip.
The awareness phase may focus on education and technology development while directing decision-makers to specific target clients. KPIs for this type of campaign can include access, impressions, and engagement.
The reflection section can be influential and inspiring by identifying those involved in your promo awareness campaign or price proposal. The KPIs of this campaign may be related to lead production.
The conversion phase will drive sales by redirecting past website visitors. The KPIs for this campaign can be a booked meeting with a contact form or a signed contract/proposal.
By organizing your campaigns to meet the consumer where they are on their journey, you will move on to your marketing and business goals in a logical way.
Remember the people who buy. You have a good understanding of your audience and how they shop, but now you need to understand where to connect with them.
For example, if your client is a 35-year-old journalist reading news online, then Twitter could be the best channel to communicate with.
Choosing the right digital channels will help you increase your ROI. There are more marketing platforms than ever before, so be strategic in determining where your customer base is, and contact them through those channels.
Get Your Right Message for digital marketing business
Suppose you were walking alone and you entered a local restaurant to stay in a bar. You see the person you want to talk to, and you know that there’s a good way to get close to that person. The same goes for your marketing campaigns!
Create your own message to match whom you are trying to talk to. The voice and content of your campaign should speak to them as they understand it. This is where your research and editing from past steps come into a full circle.
Once you have identified the location of the sales pitch, you need to know where to start the conversation. If they don’t know anything about you (prospecting stage), you start by establishing your knowledge and building trust.
If you have identified their customer base and are selling the service; you should know their pain points and tell them how to resolve their issues. When you sell a product, you should know their interests.
By taking the time to prepare your own messages, perhaps even making a personal impression, your audience will be more receptive to what you present.