Today in this piece of information we are going to figure out how did the US market impact telenovela?
How did the US market impact Telenovela?
A melodrama is playing out on a production in the center of Mexico City: Before the microphones of the TV Azteca blockbuster “Montecristo,” preternaturally handsome female actors are acting out a familiar narrative of love and revenge. Backstage, though, the drama is unfolding as crew members strive to maintain a well soap machine humming.
Few could have predicted that early Latin American telenovelas becomes an international sensation when they first aired on television almost five decades ago. However, romance novel is spreading rapidly over the world, with a global audience of over 2 billion people.
Novelas, which were once only found in Spanish and Portuguese countries, are now found in Malaysia, Namibia, and Turkey. The extremely popular “Yo Soy Betty, la Fea” (I Am Betty, the Ugly), that has sold in over 70 countries, is indeed one of the best instances of the genre’s appeal. The breakthrough novela, produced by Colombian network RCN, follows an ugly secretary who uses her intellect to advance in a clothing design firm.
Betty,” which first aired on Royal college of nursing in 1999, has grown so popular that ABC has translated an English translation titled “Ugly Betty,” starring executive producer Sal Hayek, who began his career as an actor in novellas.
Conditions of mexico
In Mexico, a Televise remake of the show has received rave reviews. “La Fea Mas Bella” (The Loveliest Ugly Girl), the Mexican equivalent, has also done well for Tele visa’s US partner Univision.
Maria Lucia Hernandez, RCN’s international business manager, says “Betty” has enabled her organization to enter regions that were previously inaccessible. They never sell their items in India, Holland as well as Germany ever before. She add these words to the conversation. “It appealed to markets searching for a comic telenovela instead of the more conventional novellas, which was an important component.”
Many people are wondering why the Latin American novella genre has such broad mainstream appeal because many Latin American romance novel stars have just become big names in the global arena. A telenovela, according to Marcos Santana, CEO of Tepuy International, which oversees international sales of Tele undo’s telenovelas, is similar to an excellent book. He also explains that you definitely need to understand it by the last part if it is able to catch you in the start. He explains it in the end of the conversation.
Telenovelas, like soap operas or romance novels, contain archetypal — or stereotypical, depending on your point of view — characters who honestly carry out well-known stories of love, grief, tragedy, and redemption. However, unlike American soap operas, which can last decades, telenovelas have defined endings, making them more appealing to viewers who want to jump from one plot to the next. Furthermore, broadcasters like the ability to fill their daily broadcasting schedules with material that consistently pulls high ratings. This is all about the US marker impacting the Telenova.
